Tag Archives: MLM products

MLM Marketing – Do You Feel Your MLM Business Is the Best Company Out There?

MLM MarketingPeople are always wondering how they can get better at MLM marketing.

Getting better means creating more powerful messages, that get the reader or listener to take action on what you’re asking them to do within your messages. Getting more people to join, or become leads, etc.

But while so many struggle for so long with this, there is one easy way of getting better very quickly…

You Have to Be or Become a Huge Fan of Your Company and Products to Get Much Better at MLM Marketing Fast

If you’ve ever been in sales, then you’ve probably heard of the saying “becoming a product of the product”.  This means that you must actually like or even love a product so much that your enthusiasm for it shines through.

You see, there are some things in life that you just can’t fake.

Humans have a natural…well…B.S. detector built into them. We all have it and for good reason. It’s called instinct in some cases. In other cases it’s called “gut feeling” but we all act on what we get from that gut feeling.

For instance, we can usually tell when someone is lying to us, but we don’t always understand why. We just feel it. Or we’ll say “I get a bad feeling about this” or something along those lines. But in fact it’s rooted into our DNA to be able to pick up on little subconscious things that people do when they aren’t being forth right. For instance when we lie, our pupils will often dilate.

Also if you’ve studied NLP at all, then you know that people’s eyes direct a certain way when they are lying. People touch their face and ears more. Little nuances like that which though we don’t know them usually in our minds, we know them instinctively.

So what does all this mean for you and your MLM marketing. Does it matter when if it’s just the written word if you really aren’t a huge fan of your products?

Yes. It matters a great deal. Because people can tell even through the written word, through energy I suppose, what you truly think of your products or your company.

Why It Helps Your MLM Marketing So Greatly to Become a Huge Fan of Your Company, or Become a Distributor in a Company You Love

It’s basically just the flip side of what we were talking about above.

When you truly love your products and your opportunity, it shines through into everything you do.

Everytime you tell somebody about your products, they get this sense about your products, and say to themselves “Wow, this person really loves those products. There must be something to them.”

If you’ve ever heard someone from a third person about a certain product, and the person telling you the story says something along the lines of “…And David thinks the world of these products. He couldn’t stop talking about them”, your energy has just past through from you to someone else, who may not have ever even looked at your products.

But the person on the receiving end may end up saying… “Well, what is the name of the products he was talking about?”… and so it snowballs from there.

If you’re not a huge fan of your MLM company, whether it be the opportunity, the products, or both…then you need to quickly either become a fan, or find a opportunity that you CAN be a huge fan of quickly…because whether you realize it or not…it’s affecting your MLM marketing in a big way.

The Importance of Building a Customer Base for Your MLM Products!

loyal-customer-base1Have you ever wondered why more MLM distributors don’t actually focus on distributing their MLM products? These days it’s pretty common to NOT run into a team of network marketers who actually try to sell product.

While recruiting distributors is important, it’s also important to realize that building a loyal customer base is important as well.

You see, customers who are loyal to your products are a great consistent source of residual income. They’re drop-out rate is usually less than those who are just using the products because of the fact that they’ve become distributors. That’s because when someone becomes a loyal customer to your MLM products they’re using the products because they love them. They actually want and eventually NEED your products.

It’s much in the same vain as you using your favorite shampoo and conditioner, or eating out at your favorite restaurant. Once you’ve become a customer and you begin using that product over and over it’s very hard to change isn’t it.

So it goes with your MLM product customers. And since the products from MLM companies are usually of much higher quality than your normal everyday products that you’d buy at a retail store, your customers have even more of an important reason to stick with using your products.

Compared to your distributors, your product customers who become “addicted” to your products are less likely to leave. With a distributor in your downline you have more to contend with as far as having a customer with stick-to-it-ness.

I mean let’s face it, if someone in your downline decides that the company isn’t for them, or that they’re not doing as well as they wish they were, then they’re going to stop the auto-shipment of their MLM products, where as the customer is getting the products not because he has to in order to participate in the business opportunity – but because he/she honestly loves the results that they receive.

So if you’ve been focusing solely on getting people to join your MLM business opportunity, it might be time that you start building your customer base. If you think about it, it’s almost like diversifying your investment portfolio. You don’t have all of your eggs in one basket where only distributors (with low retention rates) are the only thing bringing you an income, but you also have a number of customers (with high retention rates) in your portfolio.

Now here’s the beautiful part. Most of the time, if you have a customer who’s happy with your MLM products, you’re also going to have someone who is a very strong candidate for your business opportunity.

How many times have you tried a product, loved it, and went blabbing about it to all of your friends? It’s a natural thing to do. Well when a person loves your MLM products and begins to become a spokesperson for that product without compensation, then the thought of getting paid to blab about those products seems like a pretty good idea.

Not only that, is that this person has a lot of credibility with others. They’ve used the MLM products, have already been talking about them, maybe gotten some sort of noticeable results with them, and now can go tell others with more believability.

The bottom line is that if you’re not building a solid group of customers then you’re MLM business opportunities foundation is a lot softer than you may think it is. Now is the time to start building that customer base.