It’s not about your business
The social media platforms can help you achieve business but in the end, it is not about your business at all. The whole element is focused on you. You are the salesperson, the ultimate captain of capitalism online. It boils down to how you talk and what you share with those online and they may want to interact with your business. Do you truly understand the needs of your audience? The social aspect is to be a Good Samaritan and not a Grinch. Yes, it is fine to share your latest blog post and articles. What perspective did you develop them in? If you are astray on your viewpoint, you can expect losses of interest quickly. Step outside of the bun and into a new of thinking.
What do your prospects want to know? How can you make their lives more comfortable? If you cannot answer these questions, you will need to do some research. At this point in your career, you should be beyond the friends and family sales. You should be targeting prospects online with messages that are desirable and attractive. Failing to reach out to prospects with your marketing is not recommended. Your whole business will suffer because of the lack of understanding the basic ideas for marketing. Do not fail because you have no idea what your prospects desire to know.
Business comes second
After putting your time and energy into creating messages for your prospects. You can then focus on your network marketing business and drive home sales messages and other tactical issues. The business arsenal will grow, as you find ways to reach to your prospects on a personal level. A business with a sound social commitment will have consumers than one that is primarily focused on generating revenue. Do not get lost in the data mix.