you can forget your base market! It happens, when you are pressured to get sales, find more members for your team or stressed because of a loss. These nightmares should be pushed aside with your positive thinking. You will need to get back to the basics and focus your marketing on your consumers. This means that you have to embrace your potential prospects with your marketing strategy.
that you have to shift between the right prospect and the wrong ones. Starting out in the business, it can be a real challenge to focus on the right audience and finding the right content to produce. This can be a frustrating experience but if you take the time to create a target demographic. It will help point you in the right direction for your business. Using the right marketing tools such as product, price, place and promotion will help filter your base into segments.
How do I know when I have the right prospects? Watch the interest level in the emails, the wrong ones are not serious and may try to sell you other stuff. The right prospect is the one that requests more information, has a question or concern. These are leads that you can build up and create valuable content for! How do I know when I have a weak lead? A weak or dead lead is when they don’t respond to any of the valuable content that you provide by email, website or other means. You can filter them into a non-marketable section!
It sounds mean in
but most companies can save countless hours and thousands of dollars by segmenting their markets. You can do a test split and see if you get results with a campaign or not. Some campaigns may need a heavy overhaul and others may be sweet as honey! It depends on what is moving in the market and if you are in touch with them. Avoid the “oops, did I forget you” routine by networking closely with those that are interested in your content. It can take some time to figure out the ropes but this should help you on your journey.