there are infinite problems that cause strain between prospects and the business. Communication is one of the biggest barriers for our mlm businesses. The barriers that pop up are either self-imposed, prospect imposed or a misunderstanding. These three areas can cause a headache, especially if they are not dealt with quickly. You may have noticed a higher than usual bounce rate from your website or an absent of interaction for your blogs. The problem is that we cannot always satisfy the needs of our audience. Most visitors are often too timid to post questions directly or send us a message. This causes a prospect imposed communication barrier, but more of this in a moment.
Self-imposed communication problems in
stem from the fact that we do not understand what our audience wants or needs. More often than not, we tend to push our agenda instead of focusing on “John’s” problem. We create this problem by limiting our tactics or content to one style. We may not always have the finest answer, because we focus on the now aspect instead of providing a detailed analysis of the issue. When you boil it down and scrap out the leftover, the main reason that we do not create the best content is that we want to get it done and over with. A solid piece of writing or graphical design can take hours to do right.
The prospect-imposed barrier happens with new visitors who visit our
websites with an unclear question or problem. We may have the best answers or steps, but if the potential prospect has no idea what to ask, we can lose them quickly. Another reason why prospects on our websites may leave happens to involve our content. They may have a specific need for information that we may have never considered or have considered and labeled irrelevant. Losing a prospect over something that we did not cover can devastate the mind. The worse aspect is that we may never know what it was that they needed to know.
The misunderstanding or combination barrier for
communication is a direct result from both parties. Everyone at this level has dropped the ball and there are hurt feelings on both accounts. This means that our content may have misled our prospect, and they had a higher level of expectation for the item. At this stage, the problem can bring about bad results for us. It is important to drive home value for our information without misguiding our prospects.