is a great career, it will take you on a journey of self-discovery and fulfillment. However, over 70% of the marketers fall in love with their products. This harms their business chi and drives prospects away. This is a consumer based market, where they have access to data that companies or business usually have in house. The prospects drive the supply and demand for a particular business! Are you ready to break the myopia of product love?
professionals that have the myopia syndrome can step back away and realign their vision. How do you break this syndrome? You have to refocus on your prospects, their needs and wants and even devilish desires. This triangle of needs is a powerful tool that you can lead prospects into furthering their interest in your business. Temporary sales are great but it’s not as good as a loyal and faithful prospect that has a customer lifetime value that can hurt your business.
What is a customer lifetime value and should I care? If you are serious about
you care about the CLV? This is the amount of money that a prospect will spend in their lifetime for your business or not. You could lose out on thousands of dollars by losing a loyal prospect. Can you say Ouch? Before you fall in love with your product, you need to realize this is not about you or your business! It’s about the relationships that you forge with the RIGHT consumer!
Falling in love with your product is a dangerous game! It makes you focus on the core features and nothing else. Most people will turn away from the issue and walk away before giving a second thought. How do you get traction in a consumer based market? Now that is a great question and I am honored that you asked! You have to target the needs of the consumers, put yourself on a personal level and offer a new level of transparency. You don’t have to be on the social media 24 hours but offer a unique perspective and deliver on your promise. Deliver on your promise is the number one issue that has shut down businesses, because they over promised and could not meet this promise. Never promise anything that you cannot deliver on.