While recruiting distributors is important, it’s also important to realize that building a loyal customer base is important as well.
You see, customers who are loyal to your products are a great consistent source of residual income. They’re drop-out rate is usually less than those who are just using the products because of the fact that they’ve become distributors. That’s because when someone becomes a loyal customer to your MLM products they’re using the products because they love them. They actually want and eventually NEED your products.
It’s much in the same vain as you using your favorite shampoo and conditioner, or eating out at your favorite restaurant. Once you’ve become a customer and you begin using that product over and over it’s very hard to change isn’t it.
So it goes with your MLM product customers. And since the products from MLM companies are usually of much higher quality than your normal everyday products that you’d buy at a retail store, your customers have even more of an important reason to stick with using your products.
Compared to your distributors, your product customers who become “addicted” to your products are less likely to leave. With a distributor in your downline you have more to contend with as far as having a customer with stick-to-it-ness.
I mean let’s face it, if someone in your downline decides that the company isn’t for them, or that they’re not doing as well as they wish they were, then they’re going to stop the auto-shipment of their MLM products, where as the customer is getting the products not because he has to in order to participate in the business opportunity – but because he/she honestly loves the results that they receive.
So if you’ve been focusing solely on getting people to join your MLM business opportunity, it might be time that you start building your customer base. If you think about it, it’s almost like diversifying your investment portfolio. You don’t have all of your eggs in one basket where only distributors (with low retention rates) are the only thing bringing you an income, but you also have a number of customers (with high retention rates) in your portfolio.
Now here’s the beautiful part. Most of the time, if you have a customer who’s happy with your MLM products, you’re also going to have someone who is a very strong candidate for your business opportunity.
How many times have you tried a product, loved it, and went blabbing about it to all of your friends? It’s a natural thing to do. Well when a person loves your MLM products and begins to become a spokesperson for that product without compensation, then the thought of getting paid to blab about those products seems like a pretty good idea.
Not only that, is that this person has a lot of credibility with others. They’ve used the MLM products, have already been talking about them, maybe gotten some sort of noticeable results with them, and now can go tell others with more believability.
The bottom line is that if you’re not building a solid group of customers then you’re MLM business opportunities foundation is a lot softer than you may think it is. Now is the time to start building that customer base.