you should be working with an editorial calendar. An editorial calendar will keep you on track of upcoming projects that need to be done. This calendar should coincide with your marketing strategy. A marketing campaign requires some form of organization and schedule in order to be effective. Not working with an editorial calendar can create major problems for your marketing efforts. You can create your schedule for the type of content that you need to help you move your campaign along. Every business operates on a different schedule; some require high intensive content, while others are more geared towards the written aspects.
Editorial Calendar- Pre-planning leads to action
rate depends on how much and when you create content for your audience. If you know your audience, you can preplan content and use the editorial calendar to post future dated projects. This will allow you to have time to create videos to eBooks for your business. Once you have set up a “due date” for a particular piece of content, you should try to get it accomplished by the date. You may want to try to get done a day earlier, so you can review, edit and reformat the content and then publish on the due date.
By pre-planning your
content, you can always review and make changes in case of a problem that arises. Maybe you have decided a blog post on January 20th, should be moved to the 22nd because of a webinar that you are attending may conflict. Setting up your calendar a week ahead can give you great insight, the best way is to do a monthly set up. Blend in different content tactics to give you the optimal advantage for your campaigns. Spreading your content tactics out throughout the month will keep your mind fresh and ready for the upcoming projects.
Not following the Calendar
If you are caught up in other issues and cannot follow your calendar, there will be problems. Your
goals will not be reached. Your whole timing will be tossed into the trash, and frustration can be your best friend. This is never good, but it happens to single run businesses that cannot afford a marketing team. You have to get back on track quickly and stick with the program. Have you experienced a time where your schedule fell apart? What are your thoughts?