can be a real nightmare. A marketer may have several excellent months before spinning out of control. Losing the cash mojo for any business is never a pleasurable moment. There are many reasons to why sales have dried up. One such reason happens to include the campaign has gone awry somewhere. Maybe a competitor picked up wind of your promo and duplicated it for less. Sales follow the path of least resistance, just like electricity. This does not mean cutting down your profit margin completely; it means that your content should work harder. Once a business is in a drought, getting out can be very difficult.
Overcoming a sales drought is a practice in patience and troubleshooting. A marketer’s best for
is troubleshooting. There comes a point in time that a marketer will need to figure out why a particular message has failed. The marketer can examine their general sales funnel to see where there are holes. Prospects will drop out at any time during the cycle. If you cannot get prospects to bite into your business, you may have to readjust the first step in the sales funnel. This could include the type of content that you use to “educate” the prospects. How much content are you producing to attract and retain prospects?
As you progress through your sales funnel, you may find that you lack certain tools that can help you achieve
After the first stage “education,” you have to create a desire for prospects to join your email marketing lists. The second stage is the desire stage; it involves, bites, hooks for prospects to sign up for your mailing lists. Are you giving away something unique that packs a punch? If you can answer yes to these situations, move to your nurturing stage. Is your email marketing a single or series of emails that nurtures leads to take further action? Are your emails packed full of information and call outs for action?
The sales point happens when your leads are ready to make a purchase of the opportunity or products that your business offers. Your sales stage could be chasing prospects away. Make sure that your content at this stage is friendly and informative and offer a follow-up after they make the purchase. Your mlm success depends on numerous factors, and many aspects can ruin your cash making mojo. What are your thoughts on the subject matter? Have you lost your mojo?