depends upon your ability to communicate effectively with your prospects. If your prospect cannot find the information, they need, they will disappear. Losing prospects hurts a business in every way possible. One of the biggest issues involves a website layout. Sometimes not having enough content on the site can downplay your ability to market right. A website should convey a message for different prospects. The homepage is one of the most important gateways for your business. How do you set up the platform to perform the way that you want?
Setting up the platform
Setting up your homepage to bring in
is not difficult. The gateway will determine who will cross into other pages and who will not. Your homepage can mean the difference of future sales or loss. Some basic elements for a homepage include graphic, text areas, buttons, links and secondary elements. You can use a video, PowerPoint presentation and text boxes with toggles to make your point. You do not want it to look cluttered to the visitor. A good homepage may have around 800 words, a small video and sidebars. Once you have your website layout designed, you can develop your content for it.
Maintaining the Pace for your marketing
How do you maintain the pace for your marketing without sacrificing information quality? Your
depends upon your ability to convey information in an easy way for your prospects. There are many different tactics on the market; however, you do set the pace of your marketing. If you are producing too much content throughout the week, your prospects may feel overwhelmed. Sometimes a business will produce too little, and the information is outdated or not exactly focused. This causes interest to wane and prospects to feel that you do not care.
By choosing different content formats and keeping to a schedule, you can ensure that your audience is always in tune with your message. If you do hire out, make sure the freelancer understands your schedule, so that they do not miss a heartbeat. Producing quality work with your core message should not be difficult for most freelancers. You can do it yourself. What do you think? Share your opinion with the community. Share your experiences with us as well.