No, I’m not talking about physical price but the promise that you can deliver to your prospects. This topic is important in the first stage of marketing! Defining the promise and creating the value for your prospects will help you create a marketing strategy later on. The value defines your position in the market and it tells the prospects, why they should go with your brand!
depends on the unique value and position in the market that you can create! The attraction is by the marketing offerings that you create to acquire new prospects. Are you depending too much on a shotgun blast? The shotgun blast affect is where you put out content and hope that someone will be interested in your offering! This can bog down your time and make your marketing effort a real pain in the beehive.
Setting the value for your
will help you determine the types of content that you can use from your arsenal. The content that you develop for your market should be valuable, building an interest to their needs, wants and desires. We talked about finding their needs in the last blog and this need can create a series of marketing topics and content. Be careful not to turn off your clients with overzealous energy that is hyper and full of air. Get serious and avoid the generic, oops I’m new to this content.
Keeping the value in your content is important, but it is important to focus on the quality of the content. The real value of the content is how you can answer their needs. It is fine to offer a call to action but do not use yellow highlights or templates for your landing pages. Over 75% will turn away from this cheap look, it should look professional and you can use italics, bold and proper underlining techniques to get your point across. It takes time but your valuable