That’s why we spend so much time going over different tactics and strategies to make our marketing as good as it can possibly be.
One of the best things that you can ever do for your marketing is take some time to do some analysis of your target market. That’s vital and so we need to make sure we’ve got a good idea of who they are.
But one aspect of that, that people often forget to take into account…especially for online marketers… is to get into the mindset of your website visitors. You can’t cater to your visitors if you don’t know what they’re wants, needs, and thought process is.
If you do know these things, you can speak directly to them and your MLM marketing can go much further and be much more effective.
Getting Into Your Website Visitors Head with Your MLM Marketing
When you write web copy for your visitors, and ultimately hitting them with your MLM marketing, the first thing that you have to take into account is where there mind is at. This means that you have to set your flow up so that you’re much more able to do this without having to guess.
#1) Where Is the Visitor Coming From
Most people when doing MLM Marketing are using a few different tactics. Some are using article marketing, social marketing, blogging, SEO, etc.
The way you set up your MLM Marketing to be most effective is to have the flow set up that you talk to each visitor separately. For instance, if someone is coming to your website from an article that you’ve written and placed at let’s say Ezinearticles.com then you know that this person is in a certain frame of mind.
If the article is about online lead generation, the last thing that you want to do is to send, via the resource box, to a page about belly to belly marketing. Now they very well may be into that as well, but right now they’re into finding out about online lead generation. So send them to a page about that.
Always make the content relevant to where the person is coming from.
#2 Make it Clear What the Page is About Right Away
One thing that people do with marketing online that’s wrong, and MLM marketing is no exception is they often confuse their readers. They’re not crystal clear about anything, and when you’re not clear with your MLM Marketing, then you lose a visitor lightning fast.
The first thought that’s it you readers mind when they hit your page is “what is this page about”, and “am I on the right page”, and then “Is this page going to help me get to my intended goal?”
You need to answer these questions lightning fast, or your visitor will again leave lightning fast.
This is where title tags, and headlines come into play. Your title tag is the little area on top of the website. People actually do read that, (as well as the search engines) so you should always put a good title of exactly what the page is about.
More importantly though is your headline. You need to state boldly what your page is about in the headline, and then in the same headline answer the last question about whether or not your page will get your visitor closer to their intended goal. This is the benefit part of the headline which tells your reader what they’re going to get out of reading your headline.
For instance the headline for this blog post is:
“MLM Marketing – Understanding the Thought Process of Your Website Visitors…and Getting Them to Do What You Want Them To!”
The firs 2 words tell what the blog post is about in general, “MLM Marketing”. So if the reader is in MLM or looking to get into MLM, they know right away that that’s what this article is going to talk about.
It then goes on to go into more detail “Understanding the thought process of your website visitor”. This let’s the reader know what specific thing I’ll be talking about in this article. They can then decide right then and there whether this article is relevant for them or not. Hopefully it is.
And then I hit them with the promise, or the benefit which is “Getting Them to Do What You Want Them to Do”. Now ultimately in MLM the idea is to get someone to join your business. First step is first of course, you have to get them to become a lead. But with that last bit of the headline, I let the reader know that the benefit of the article is that they’ll be able to move their readers along in the direction they want them to go.
#3) Keep Their Attention on the Page…
Web visitors are wacky folks. You can pretty much figure that as soon as someone gets online, they’re stricken with Attention Deficit Disorder. The reason is that there are so many things to try and grab their attention from you.
So with you MLM marketing, you have to always be constantly pulling them back into your content. This means using things like subheads (especially for the skimmers), using bold fonts occasionally, underlining, italics, pictures (arrows work great but don’t overdo it), video, etc.
However, don’t go overboard. Don’t make your MLM Marketing look like a circus or people will run like the wind. Just be subtle. It’s like tapping them on the shoulder, not screaming in their face.
Your MLM Marketing Must Be Kept Streamline and Relevant
The bottom line with your MLM marketing is that it simply must be consistently relevant to what the person is online for. If they’re at your site, then there’s something that must have attracted them there.
The best thing that you can do is to make it as easy as possible to figure out what your site is about, and whether or not the material is for them.
Your MLM Marketing might not be for everyone. Some people will pull away, but those who stay will be much stronger visitors who will more likely turn into leads, because you’re speaking directly to them.