can be challenging and sometimes we are forced to make a tough call. Especially when our commission checks are not as high as last month and now we are faced with making a tough call. Where do we cut the budget for advertising or can I face a loss on moving more products? These are serious questions that some of us have asked on more than one occasion. Having a slow month is ok, it can get better. Knowing when to make a call and being irrational is a fine thread. Not cutting back on advertising, when you do not have the funds may not be a wise idea.
cultivating the prospect is a key phrase that is important. You may have a growing email list; you will need to work with the subscribers. Cultivate them into active and buying prospects with your content. At this point in time, working your email list over with a tender hand may save you a few hundred in Google advertising. There is no shame in removing prospects out of your email list for being non-active. Like trimming a rose bush, getting rid of the dead stems can allow your roses to grow faster and be more beautiful.
Making a call to reduce advertising or memberships in some forums is not an easy call for your
Before making such decision, you should contemplate the cost savings and reasons that you need to eliminate the expense. Do your reasons outweigh the ones that got you started with them in the first place? If your reasons are clear and it makes more sense to get rid of Johnny’s Easy Learning Videos, than do so. If your lifestyle is causing you to rethink your business needs, you may want to cut down on the trips to the message therapist or to the shopping mall for new booties.
Before you cut business expenses, you should cut out lifestyle choices first or reduce them. Your
may need the additional funding to help you reach the right people. Avoid cutting business costs if you can help it. If you can put off the business cuts for a while longer then do so. Create something new to raise awareness of your business. Hopefully you will never have to face this kind of hardship but if you do, you can ease the burden by being prepared.