from your subscribers? Are there secrets or powerful tips to turn cold leads into oven fresh ones? This depends on your perspective. It also depends on your cold lead policy. Some folks say leads are leads but this is not always true. You can have a lead stay subscribed to your newsletter for years. How would you deal with this situation? There are leads and then there is cold fish. The difference is the responses and interaction from leads and the cold ones.
Are you hungry enough for
Some folks have the drive and focus to work with cold fish. Some will shake the tree and to see if they regenerate life in from their collection of cold leads. There is a point of time, when you may have to deal with the cold leads. It is better to have someone unsubscribe than to remain dormant on your email list for years. There could be problems with a dormant account. You can still generate a measure of success from cold leads. Some may flair back to life over hot content or a great deal.
from cold leads can be a painful experience. You will need to figure out why they are cold. The type of content that you have used may have pushed them away from reading you. At this point of time, if they have is still on your list; you can still save the relationship. It will take a lot of time and troubleshooting. Some folks will not give a second’s attention to their cold leads. This may be a wise idea, providing that you have tried everything and nothing has worked. You can separate them from your active leads. This list should only have email addresses of non-responsive leads. This list receives no attention, not even emails.
will come from following up with your other leads. You may have lukewarm leads that respond occasionally. You have to make sure your content rocks the church bells. If it does not, then it is time to revamp your content strategy. This will put you back for at least a month, most often less time but in the industry. It is about providing solutions to your network that is willing to listen to you. Your leads will respond better if your content is valuable to them and not full of hot air. This means providing valuable tips to their problems.