You probably know that online – everything is all about content. Content is king right? You’ve heard it a million times before.
But if you’ve ever sat down to write an article and stared blankly at your screen then you’re not alone. Not by a long shot.
What do you do then? How do you get articles out there if you can’t write one? Well, you can always hire someone to do it for you, in fact I can give you the name of the person I use if you want…but essentially you want to be able to write your own articles.
This not only saves you money if you do them all yourself (which I don’t recommend) but it also let’s you know who to hire, and how to evaluate what they write for you.
The Big Mistake that People Make with Articles
Can you guess the number one mistake that people make when writing an article?
Most people when writing an article will go about it as if they’re trying to sell something.
They basically write a sales page.
You very well may be trying to sell something, but people online don’t read articles so that they can be sold to, they read articles to get information.
So the number one rule to article writing is that you have to give very valuable information. You do want them to take an action at the end of the article, but that isn’t to buy something, it’s to go for more information where you are going to try and sell them something. So the article is just the first step in the process.
Elements of the Article
Just like with Ads, the Headline of your article is the most important part. Your headline needs to get attention first and foremost.
The best way to do this is to make it valuable to what the reader wants, be specific, and give tips to a benefit.
For example: 5 Tips to Lose Cellulite So you Look Perfect in Your Bikini
You can give tips, ways, secrets, etc. Any number will do, but give a specific number.
The next element is the body.
To make your article sticky you want it be informative but not boring. You want to always write as though you’re writing to one person. As if you’re writing to your best friend who lives across the country. In other words, be conversational.
Use small blocks of text, with short punchy sentences.
Each paragraph should lead the reader to the next. Each sentence actually should lead the reader to the next.
Here’s a simple system that works well.
Opening paragraph: Tell the reader what you’re going to tell them – what the article is about.
Following paragraphs: Tell them what you said you were going to tell them.
Closing paragraph: Tell them what you just told them.
This sounds simple, and it is, but it creates a feeling of satisfaction in the readers mind. It’s basically a teaching trick that works perfectly with informative articles too.
Always have a call to action. You want your reader to want more information so tell them to click so that they can get even more information.
If you do these simple things, your articles will be read more, and keep the reader more riveted than ever before.
I’ll leave you with this famous quote by Dr.Martin Luthor King: “Take the first step in faith. You don’t have to see the whole staircase. Just take the first step.”
Wishing you success…every day…