And the advice that you’re going to get here is huge, so it’s definitely in your best interest to heed it wisely.
Advice That Could Change Your Income Substantially
So…one of the best things that you could possibly do for your business is to make your content convert better. To get better conversions simply means that the people who read your content will click to your websites more often, or even pick up the phone and give you a call… Or they’ll opt-in to your squeeze page and leave you their information to get in touch with them.
Either way, whatever you want them to do…it’s a conversion if they do it. So if 1 out of every 100 people who go to your squeeze page opts in, then you’ve got a 1% optin rate…or a 1% conversion rate for that squeeze page.
Well one of the best ways to increase conversion rates for any piece of content is to use storytelling.
It’s simply because storytelling is a way to get people almost into a hypnotic trance! Once they’re in that trance they’re much more easily influenced.
How do stories get your readers into a trance? Have you ever been sitting on the couch watching a movie, leaning forward into the television screen, while chaos is going on around you in your house? Yet, you’re still zoned in on the movie, totally ignoring everything else. At that moment, you’re in a trance, and you’re in a trance because that movie is telling a story.
Or how about this one…have you ever been out to eat with a friend, or conversing with a friend who’s telling you a very good story about something profound that happened to them? You’re leaning into them listening, nodding along the way…and ignoring everything else around you right? Traffic, airplanes, passers by, people talking, even the waiter that you’re totally ignoring, asking for your drink order! The story had you in a trance.
You can do the same with your online content. You can suck people into your stories. Stories that are relevant or that tie your products or business opportunities in are best.
It takes practice but using the right stories will help the person you’re telling the story to see the vision in their own mind.
You see, there’s a huge difference between saying to a prospect “I made a ton of money last year, and saying “Last year with the money we made from this business opportunity, I was able to send my kids to the best private school, as well as go on a vacation to Turks Cacaos. Have you ever been to the Turks? The company actually has a trip for those who do (blank) in sales. Here’s a funny story about what happened last year…”
Right away, you get the person either reading this material or listening to it begin to picture themselves on your trip next year in the Turks. And if the one way to get there is to become a distributor and make a certain amount of sales, well they’ve got to join to do that. That goes without you even having to say it. It’s a decision they make intrinsically in their own mind.
Now do you see why using stories is a great piece of
But why are you not hearing from your upline about the power of story telling, and other useful home business advice?
If you’ve got upline sponsors that aren’t giving you this sort of training, along with a step-by-step action plan, then you’ve got an upline who isn’t really very worried about your success, and they’re keeping vital info from you. Then again they may not even know themselves.