False advertising can cause major problems and at least fines! It causes mistrust and a loss of reputation that a company cannot afford. There is good news, a little common sense and trust of instinct can help you stay in the green side. If you need additional resources that you can study to stay green, run your ads through an agency if you are unsure or get help from a copywriter.
can be fun and you can enjoy the benefits of running your own company. If you decide to draw up your own ads, keep your advertisements, transparent and always deliver on your promises. The biggest problem with unethical ads is that they promise too much and never deliver. Keep your goal clear and offer something of value! Attract attention but don’t mislead with fancy words or images. When you decide to write an ad for publishing to the internet keep your target market in mind and cater to a problem and offer a solution!
ad copy can be a challenge, especially if you are super new to writing this type of content. If you use a company, check out their current ads and talk to them about ethical practices. You can go to a freelancer; you should develop a questionnaire or a list of questions for them to answer. You can always have them submit their work to you for final review before you publish it. You can run the ad by a mentor or check it against ethical practices on the Federal Trade Commission website. You can see the guidelines for safe ads; most copywriters and agencies follow the rules to the letter.
If you want to write your own ethical ads for
it is best to study the FTC website for more information. It is important that you develop your advertisements that will not mislead, misrepresent or make false promises. You are a shopper; use your judgment when it comes to creating the right banner ad, text ad or other visual based ads. Always focus on the truth and the problem and you will be just fine. If you are in doubt about an ad, I suggest that you toss it away and start over. There is plenty of internet ads that you can review and get inspired from to create your own.
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