Leveraged sales are a means, not the ends to your educating your prospects are still the primary goal. The more informed they are, they can make wiser decisions. While sensationalism sells, it will bite you in the end. However true stories can be quite educational and entertaining as well. As you consider your next move, remember that your secondary offers require their own material. Your eBook can and should tie into your main opportunity at some point. This doesn’t mean every page should talk about it. Like a movie trailer it may hint and tease at the bigger picture.
Keeping grounded in leveraged sales
Educational material doesn’t have to be boring. You can spice up some stuff, but you do need to stay grounded in the long run. Watching your leveraged sales grow is great, but don’t lose sight on your primary objective either. Measure your traffic, page views and shares to get a picture of the short game. Your weekly analysis is important for you to help create content that is useful and relevant to your prospect’s needs.
If you focus too much on leveraged sales, you will lose sight of your prospect’s needs. Everything evolves around your prospect’s needs. If you turn your eyes inward, you will lose business. Even your special offers will have little value. It is often preached to new marketers to do their homework on their ideal prospect. The other aspect is to have a marketing plan in place. This will help you stay grounded and focused on them. Only then will you be able to create relationships that are valuable.
Tweaking your leveraged sales promotion to gain maximum attention
Leveraged sales will need some reworking from time to time. This is due to the life cycle of the content. Knowledge changes over time. This means your offering will need to change, be updated or replaced. Some offerings can stay green for years, while others die in a matter of minutes. So be careful with your offers. Keep an eye out on changes in your industry and with peers as well. In some instances, some marketers run more than one offering at a time. If you’re comfortable doing so, go for it. It will increase your chances to gain sales and build up a following. Social promotion is important especially with cross over efforts. A cross over happens when you promote one social site on another. Keep each social media promotion different in order to boost views on them.
Leveraged sales are no longer for the big boys anymore. Thousands of small businesses are turning to a different model to help increase profits and decrease overhead. Increased profits are always good, it doesn’t always have to come from the main product line. It can come from smaller supportive or secondary products. These are usually cheaper and easier to deliver than the main product or service. This is not a replacement for the main service or opportunity, but an enabler in the sales pipeline.
Leveraged sales are meant to sustain a business. Small businesses can use it to increase consumer awareness, education, loyalist and to develop a pull towards the primary opportunity. It has been easier for McDonald’s to sell all day breakfast items than to generate day long sales of its Big Mac. They offer breakfast food that is affordable all day long, which in turn draws more sales than its other food. You can develop your own opportunity to draw in sales.
Creating leveraged sales from information
Information sells and you can use it in a leveraged sales environment. There are different ways to bring prospects to your main opportunity, while making a bit of revenue in the meantime. You can use videos, eBooks, emails, workbooks, web conferencing, chat and others as premium offerings. You can use as many offerings as you want or as little as one. You can build your own online shop and sell them as digital goods.
Your leveraged sales tool bag is only as limited as you make it. The opportunities to make revenue are available as long as you’re willing to put in the time and effort. You don’t have to put advertising money behind a video series, unless you think it’s going to be big. Only do this if you have the numbers to back up your plan. This means promoting your offer for free for a while until it gains traction.
Moving forward with your leveraged sales plan
Pick a leveraged sales offer and move forward into the development stage. Take a look at your strategy and see how you can integrate it with your marketing. Once you rework the marketing strategy, you can develop your offer and then promote it. Don’t rush through the process. You may need to experiment with the marketing aspect of your secondary offer. Just don’t give up.
One of the best ways to leveraged sales for any business is to offer additional products that solves an immediate issue. Many consumers today require satisfaction of knowledge before committing to any offering. Like any relationship, you wouldn’t offer your deepest secret. You would share some specific knowledge, but nothing that would be too sensitive. This is where you can devote time to consumable goods. Small goods build relationships without asking for the big “I do”. Think of eBooks as an hors d’oeuvres before the big meal.
eBooks in a leveraged sales environment
Your eBooks can create leveraged sales and help you gain financial momentum. In fact, they help you during an off season so much that you may generate more attention with them. They should be an enabler for your opportunity, not a replacement. You can always rework your opportunity later on. eBooks are very flexible in terms of content format. You can create work books that complement the main material. They should always point to your main product or the next one above. Thus, creating a pipeline that is easy to measure and to maintain.
Your leveraged sales position with eBooks is as effective as your promotion strategy and distribution networks. This means your promotion efforts and the channels you use have to be in sync. You will need to promote your eBooks often, more often than your opportunity. It may sound confusing but it’s not. If you promote your opportunity once or twice a week. This means your leveraged sales offer needs to be in front of your audience three times a week.
Decreased overhead with leveraged sales
While small sales don’t seem like much, they can add up quickly. This is why a leveraged sales position is important. Over time your overhead costs will decrease but won’t totally disappear. Lower costs mean higher profits for you. Please don’t think you’re stuck with eBooks either, you’re not. Whatever you decide to offer, you are opening a new door for your prospects. Just like Starbucks offering tea, it is another way to slash at your overhead while generating revenue.
Your leveraged sales position may change over time. This is because the market is changing and so will your offering. There are plenty of ways to lower your costs and still attract people to your opportunity. In other posts, we will explore more intro the world of leveraged sales.
Leaders rise when there is an absence of authority. True commanders in network marketing came from the bottom. They don’t need fancy titles. There are many people who gloat in the spotlight. This doesn’t make them leaders, they focus on the wrong things in life. Only a few can claim to run a wolf pack. Maybe you’ll run one at some point. In the meantime, you can gain the skills and experience needed for leadership.
Basic leadership requirements for network marketing pros
There are a few points that a network marketing leader needs to be successful. The first is people skills, the second is communication and the third is tech skills. There is a bonus skill that creates dynamic leaders and it helps in so many ways. It is the power of an open mind. Each of the basic skills can make anyone into a functional leader, however not all can be commanders. If you want purpose with your passion, then you would want to take these skills as far as you can go.
The first skill is people skills for you to master. Network marketing pros must conquer their fear of rejection. People will say no to your opportunity. The way that you speak, interact and handle people who are turned off is vital. Even the ones that are hot for your opportunity offers its own challenges. Stay calm and focused on them. Be polite and nice as you speak with them. This includes all forms of communication from live events to Skype video chats. Be friendly and warm, but not fake.
Network marketing communication skills in all forms may need development. You will encounter people who will talk through emails text, phones or by video only. This is where a style guide comes in handy for each of the mediums. The style guide helps you stay in the right tone and language use. Tech skills will help you stay updated with the communication trends and promotion platforms. Thus, reducing outsourcing costs to specialists. Learning and growing your tech skills will help you find new avenues to grow your business form. The open-minded skill helps fuel all other skills and it won’t break under pressure. You may want to start developing this skill first, changing habits is hard. Once you have an open mind everything else will be easier to master.
Have you ever wondered how some network marketing people get invited to speak some major events? It’s not just the stats that are working for them. They also have passion and have honed their speaking skills through countless hours of verbal conversations. Sounds strange but holding a conversation over one topic takes practice. People get bored easily, especially around certain topics but never around themselves. You can turn your business into a hot topic at your next social event.
Network marketing discussion in a social setting
There are times when your business will be taboo. Your hosts will want to keep the air light and fun. So going into their house with tons of propaganda is foolish. However, there are other ways to bring your network marketing business to light. One way is to talk to others about their interests, and this may create a dialog. Be warned that you may have to do more listening then talking. This doesn’t mean that you cannot share something in return. Never go into your sales pitch in other people’s homes.
Stay focused on your prospect and they will take you on a journey. Go ahead and get personal and share experiences and stories. They don’t have to be your best friend, but it does help build business. Don’t share petty industrial stuff, do share personal stories and situations that are relevant to the conversation. Be sincere and use your words carefully. Your ability to connect is more important than sales. They will come and it will be powerful.
Build relationships first and your network marketing business will grow
Relationships are the most valuable commodity there is. Your network marketing business can experience greatness if you treat people right. Today’s technology has put a wedge in how we socialize. Like a double edge axe the tech can also be useful. By keeping your conversation on your prospect’s interest, you can turn them into a brand advocate. If the person is awesome, they will ask you questions in which you can share deeper stories and discuss other affairs.
Your human connection will grow. Your ability to hold the interest of people will strengthen as well. Public speaking may not always be easy, but you will have the tools and experience to create an environment that is educational and dynamic. You will or should have clarity on your ideal prospect. You may have to analyze the information and most of it has little relevancy to your career. But it can help you connect with others at some other point.