Running your business around the clock is a lot of work. Now that most companies are using one form of social media or another, this is not the time for playing catch up. Your business should have a Twitter account at least and you will need to use a social management program for your communities. You can only automate so much before you lose interest on the sites. How would you handle a moderate demand on the social media sites? Handling them can be a burden, especially if you are on more than 5.
Social media management software can help alleviate the burden but without the interaction, you can suffer loss of interest from prospects. As we already know, this is a terrible waste of resources but getting back online to network is not hard. You can find time to do it throughout the week, even if it’s only 5-20 minutes at a time. Social networking will help you build up your
brand; you can find powerful connections that will push your content to their direct lines. This may not help us now, but in the long run it may attract the right people.
You can use social media as an attraction magnet for opportunity seekers and for like-minded professionals. You help build up your followers or fans and achieve success by pushing the right blogs, articles and videos. Videos are great tools to use, especially if you are in a middle of creativity crash and not sure what to write about. You can recycle the videos and offer a different perspective on your social media feeds. The videos that you create can enable your business or make it collapse. Information overload is recommended. Short videos between 1-3 minutes are common and anything around 5 minutes or more may get ignored.
offers a variety of tools that you can use to create business. The content that you produce for social media can link back to your website. So you may want to publish your content on your site before anything else. You can work with a social media management program to bundle all of your content into one distribution channel. This makes it easier for you to manage your resources and find out what your networks are doing. There are plenty of resources to help you out online.