is a business strategy that has been around for a long time, but it is only now that it is gaining a huge fan base. So, what’s the deal with multi-level marketing or MLM?
You may have already heard a lot of your friends say several positive feedbacks about multi-level marketing, but you should be know that MLM is not as easy as it seems. Therefore, before joining the bandwagon, it is essential to evaluate first if MLM is indeed right for you by weighing the risks and opportunities.
The problem with
is its pyramid organization structure. Too many participants signing up to be product distributors make the products possibly less marketable. This forces the higher level distributors to count on the recruitment bonus to gain income, which just makes the problem worse. This is why MLM is often deemed as unstable and unsustainable. And the organization of MLM is such that there is no way to control the number of participants joining a company. While some companies would remedy this problem by setting a limit as to how many people a distributor can recruit, it does not stop the problem – it only slows the problem down.
To add to the dilemma, some companies have turned to selfish pyramid schemes that benefit primarily those at the top of the pyramid. You can detect these scams from the legitimate MLM compensation plans offered by companies; if you sense that the company gives more importance in finding new recruits than actually selling the product, then, it is a good idea to steer away from that company as it is most likely involved in pyramid scams.
With the risk of being swindled increasing as the MLM industry develops further, it is then important to ask why several MLM entrepreneurs still take the risk. This may be because of the very many advantages of multi-level marketing that outwits the flaws of the system.
Among the many advantages are promises of a level playing field where all that matters is the amount of hard work that one puts forward in the business with efficiency, the thrill of getting to earn money quicker than traditional business methods is enough to gain MLM a lot of followers.
Also, what draws most people to multi-level marketing
is the unlimited income potential. Here is an industry that gives no limit as to how much you can earn annually. Unlike in traditional businesses where the income you generate is fixed no matter how much effort you put into your work, in MLM, you reap exactly what you plant. As long as you are hard-working, determined, persistent, and willing to help others, then you are guaranteed MLM success.
The advantages and disadvantages mentioned here are only previews of what you can expect when you join an MLM company. Therefore, before making a decision, it is important that you evaluate what is being offered by a company and their reputation in the industry. Remember that not everyone succeeds in
, so choose wisely.