starts early in the day of the marketing campaign. Designing the campaign is a several step process, you need to follow these steps to set up your success. You need to consider the prospect, the needs, wants, demands and desires. This is the first step for any business and it can take a long time to figure out the potential prospect in detail. Your prospect is your gateway between success and not! It’s that simple, figure out who and what they need, desire and want is a requirement that you need to consider.
If you don’t have a marketing degree, this blog post is for you.
is not factual concept but a theory that you have to figure out the right formula to achieve. Your prospects are people, who shop, work and live on an everyday basis. They have frustrations, anger and other emotions! They have names and characteristics. Now that you know a general idea of what Joe or Jane is, you can move on to target their needs like a sniper. Let’s go ahead and move into a more advanced topic now!
will cultivate prospects to respond to your business. Now it is time to target their needs, wants, demands, and desires with an honest approach! Deliver the best customer support that you can! Does your prospect have a fear of not fitting in with the public? Perhaps they can rest better knowing that your health product does protect their heart from possible strokes? You can target rational and irrational fears. Don’t forget the desire element and you can move into the ego section and develop a luxury feeling that without your product they will be average!
can then catapult to a new level. Understanding your prospect is the greatest step that you can do for your business. You can create an Intel file and use the information to design a great campaign. You can do research on shopping habits for those in their 30’s off the internet and break down the habits. You can take this raw data and classify it into the proper categories and see where your product fits and create a stellar campaign to gain traction in the market place.