Building relationships first happens to be one of the oldest topics but never less it is one of the most vital elements in
A business cannot make a profit without some kind of consumers, so creating valuable relationships between the business and its consumers is the first step. Before you can even think about establishing a lifeline to prospects, you have to do research. Your market research is incomplete without knowing what kind of problems your audience has to face. You will need to know a rough age span, gender and perhaps if they are married or single. Once you complete your market research, you can focus on the next step.
The next step in relationship building for your
business is content. If you have armed yourself with your demographic knowledge, you can develop a game plan for content. What are your prospect’s problems? Write out a list of five to ten different problems that you can solve. This list will become the foundation for your content strategy. The foundation will help you develop relations with prospects that need or desires a better solution than they have now. The secret black list could be expanded upon later, providing that you have found additional areas that you know your business can deal with directly.
Relationships: Avoid the Ice Berg
The Titanic became an obstacle of its own accord and so could your
business. You can avoid the iceberg by focusing your content on your prospects first. When you write a blog, write it for them, the topic could be anything as long as it has value. The preliminary blog posts could introduce your business to your business, especially if you throw a twist into the post. By focusing on important issues, you show your readers that you are willing to share specific information to overcome a difficulty. This is one of the most common ways to build your brand. The information they receive from reading the post should answer at least one problem that is generalized.
Once you have produced common problems, you can move onto specific issues for your
You can get into more details over a financial issue, health issue or even a business issue. Your relationship level with your prospects may deepen enough for them to subscribe to your newsletter or email series. This is the time to offer specialized knowledge and skills to help them acquire. The relationship may burn out, if your readers cannot trust your information. Be careful on what types of content that you are using for your business.