In the last few articles, we discussed how to troubleshoot a campaign, how to reinvent a marketing funnel and now to expand your email marketing lists a bit. In this new
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article, we will turn our attention the permission emailing. What is permission emailing? The definition of permission emailing is “granted authority by owner of email address for you to send them cool stuff,” They are expecting you to email them with news and other treats. There are unethical ways to build up a list, and most of you may already know them. However, we will skip that topic for now and talk about gaining access to the precious email address.
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arsenal. You should know that could generate leads with the content that you create or created. The call to action in the blog or article should cause some kind of response by your prospects. The call to action like “Subscribe me now” or “I’m ready to join,” can get you that precious commodity from their hands. All you have to is extend the hand of invitation that offers goodies and promotional content in a bundle. Sound too easy to do right, nope. You are right, not everyone will respond in the manner that you wish they would respond or we all would-be super millionaires by now. There are different ways to seduce your readers into handing over their emails in an ethical manner.
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There are ways that your
will frustrate you, especially when your CTA’s are full of pleases and other generous amounts of distractions. What do I mean by full of distractions? Have you ever seen a TV advertisement that lasted for more than sixty seconds at one time? Neither have I and your CTA button is similar to a TV ad, it has to be short and to the point, without the glitter and gloss. Once they sign up to your emailing, you can say “please” and “thank you” all you want until the clowns jump over the moon. This does not apply to the text call to action in your content, but you can figure out a system that works for you. What do you think? What effective CTAs have you seen that made you jump onto a list?