To deliver constant and high end results are fulfilled by delivering on your promise. This is a critical issue that is not talked about enough! If you want success, dreams to flourish, money to fall from the sky (not literally), you have to deliver on YOUR promises to the prospects. This is the golden rule in marketing and your brand’s survivability depends on this! You can’t wake up one morning and say to yourself, “I’m not doing this today”.
depends on your communication and you don’t have the luxury to toss it away. Once you figured out your prospect’s needs. You can deliver high end results with the right content that can drive prospects to your door. If a prospect has a need to feel healthy in their life and your product can help them lose weight? You can deliver a promise of a product that helps them lose weight, providing that they follow the instructions. You can tweak the marketing to inform them of looking great, while saving a bundle in the process.
campaign offers them value, keep it simple and never promise results that cannot be guaranteed. Now it is safe to use actual testimonies that back up the claim, this will keep your marketing in the right side of the ethical fence. Now if you put it this way “Look great and feel wonderful with X weight, how you cannot afford to shed the winter’s growth and feel great as well”, this does not break the ethical boundaries, providing that your product can deliver the weight loss promise. The last part is for the egotistical aspect and often losing weight will make folks feel healthier. You are offering two values at least, losing weight and feel better (health sense).
Now you have to be careful, when designing your content. You should never break the advertising ethics that bound companies to high level of service. Remembering to fulfill your value and make sure that your product or business can fulfill the value. This will build trust with your prospects and gain your