Is Gamification a Viable Mlm Solutions Option?

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Oxford dictionary defines gamification as the “application of typical elements of game play (point scoring, competition with others, rules, rewards) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.”  Can it be a viable mlm solutions option for your business? The answer is both yes and no. It can be quite rewarding for your prospects to engage your content on your site. In the same time, it may never produce a single sell. Gamification can be quite addicting to some people, especially if the rewards are worth the time.

“That’s what games are, in the end. Teachers. Fun is just another word for learning.”

Raph Koster, A Theory of Fun for Game Design. As a practical tool for marketing, gamification can be an effective mlm solutions tool to train new members. It may be useful to bring interest and fun to your content. Engagement is always important, but closing deals has to have some priority in your marketing plan. Configuring it as a useful mlm solutions package will be the tricky part. Especially if you’re looking to gain marketable leads from it.

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The Problems of Gamification as a Sole Mlm Solutions Marketing Reward

There are problems with using gamification as a sole mlm solutions package in the business. People love games and good rewards. The main problem is the time it takes to deploy, after carefully planning the rewards and hook for it. The chance of success is around 50%. Be careful what you offer as rewards for the various levels. Sometimes it can be costly to the owner of the website. While there are sites that handle all of the gamification issues, you’re still in charge of covering those rewards. You don’t want to lose complete interest in your offerings and content. Gamification could cause a slight decrease of professionalism in your site. Which means, prospects may not take you as serious?

Be Careful with Gamification Mlm Solutions

Do some research first to see if others in your industry are using gamification, before deploying a system on your site? Make sure you carefully plan out the rules, rewards and other elements of the program. Run some tests on the program before making it live for others. There may be some crickets in the set up. You will have to fix the bugs before making it live. It’s ok to bypass gamification and use other marketing techniques to attract and draw in prospects. Gamification isn’t for everyone.

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