Breaking away from the crowd the easy way…
Everything that you create has value to some degree. In this model, the value must be clear and far reaching beyond measure. This means erasing the fluff and focusing on guided steps for your prospects. This means digging deep into your experience and pulling out all the pains and joys within your soul. When you write an article, it should stay focused on providing insightful advice or facts that helps the reader to go to the next level. You can do this in editorial articles as well, especially if you talk about your experience in each problem area. Keep the fluff to the minimal, but do talk about your struggles, but don’t dramatize the experience. You will not win an Oscar for drama in your marketing material.
To break away from the crowd and lead a vibrant industry your answers cannot be canned, they must be applicable to a given solution, even if you must discuss the pros and cons of your solution. Give the reader a desire to make up their minds without confusing them with side notes. Provide value that is relevant to the subject matter and tie it to similar material on the topic if applicable. This is how you become an expert and break away from the crowd. Prospects will seek out your advice on the given niche.
Review and Clarify your value in your content
As time progresses and you develop your skills and learn new ones. You can go back and review your content and re edit it to bring out the value for your prospects. Some content will expire and have no use. Other content may need a little remodeling to add life to it. It does help to create a checklist to use to measure the success of the given piece. Here is a small list to help you. The first thing to add the value of the message, rate it between one and five. Five being the best and one lowest. Does the material have the right level of value? Is it too fluffy or to off topic, again rate this between one and five. Did I use the right tone? Rate this question as well. Is the information outdated or is it cutting edge? You can use these quick questions to help revamp your older material. Happy marketing.