are tools that you will use throughout your time in the industry. Building up your resources is not going to be an easy feat. It takes time and a lot of extra effort to make sure they are worth the investment. These items will help you in your business. Some may help you convert sales to recruit some of the finest members you could dream. It is important that you use these three tactics to create your resource list.
Three tactics for building resources
1. Fact Checking
2. Ease of Access for prospects
3. Consistent Format for single resource
are an important part of the business. They may include human connections, content or other enablers for you to use to create a strong business. Is it worth your time to have these assets? Yes, a business without some form of means is one that is prepared to fail. These assets will help you market to capture emails and other vital information for lead generation. You may end up using marketing automation tools to help reduce time on the front lines.
What do you need to know about
You need to fact check them and make sure they are valuable to your cause. The information they provide should be accurate within 80%; if not, you should replace it. Are you using the resource for training or targeting new prospects? The ease of access is important, especially for training. Some resources may not have prospect value but are valuable to you and locking them away is recommended.
Some examples that you may want to lock away for personal
include contact information, software access and other digital recruiting goods. These are vital for your business and you should be the only one to have access to the restricted material. Now another important factor to consider is checking the format of the resource. Some assets can cross over into other formats; many videos started out as articles, blogs then went to scripts. The format should be either video form, text or graphic form and try not to cross into the others. Save yourself from confusion and mayhem and label your resources.
are powerful tools that you will need on a regular basis. Some may help you boost sales or generate leads. While some resources are videos, there are graphic ones used for landing pages that should remain in their original state.