Do you feel like your leveraged sales have stalled or become stale? This can happen over time as the market becomes saturated with your content or others with similar tastes. It is wise to consider some future changes to your products, like a redesign plan that takes place in the future in case of this situation. If you have moderate traffic to your site, like 200-1000 visitors a month and not just from you making updates either. Your passive products may take a downturn from all the views. You can change this around with some aggressive reworking.
Breathing New Life into Your Leveraged Sales products
No one wants to lose traction with their leveraged sales but it can happen. You may forget to share it on social media after a bit. Perhaps you forgot to push a paid campaign on the search engines for one particular item. Things can happen; however, this doesn’t mean you have to start from scratch. It means that you can do one of two things, the first give up and delete everything or two take a look at what you can do to improve the material of the passive products. Option two is the best way to keep costs down with running your business.
Now if you have an eBook out on your site as a leveraged sales tool, you can do many things to improve the life span of the item. You can redesign the cover, bundle it with an audio clip, rework the written content inside, improve the store copy to help with conversions. You can also offer free copies for email sign ups and other gimmicks to improve its presence. If you have a podcast series going, you can alter subjects and improve the audio quality with better equipment. You can also upload it to sites like SoundCloud and iTunes to help with traffic.
Don’t give ground with your leveraged sales
As time moves forward, you shouldn’t give ground with your leveraged sales. You can always add new content, new products and try a different presentation of them. Sometimes, you have to rework a whole product and this can take time, so try to do it during your slow time. An eBook is a good example that can be redesigned from the ground up. You can also publish your videos to DVD through Create Space for a different product. Keep examining and weighing your options, some ideas may not work for you.
Leveraged sales are a vital life flow in your mlm business. However, they can fade away if one only relies on their website to sell. It’s time to invoke the power of email and offer your products or personal services through direct contact. Some feel like this is impersonal, but in reality, it’s more effective and more cost efficient to market directly to those on an email list than through paid advertising. Especially if you get the blend of content right with your promotional offers. This can be tricky but a quick walk through can help you decide for yourself on which path is the best to take.
Leveraged Sales and Your Email Marketing Platform
Your email marketing provider has the tools you need to create effective leveraged sales emails that can bring in nice dividends from your time and effort. A cautionary warning, you must provide an opt-out for current subscribers if they don’t want these types of emails. You can offer a separate email list they can subscribe to if they only want informational resources. In this way you can keep your churn rate from climbing and keep your emails rolling out with the right content. This is why you must be transparent on your sign-up forms for each of your lists.
As you consider your next move with your leveraged sales emails, you may want to blend in some graphics, links, your offers and your unsubscribe link. The emails do not have to be super long or intensive. They should get to the point quickly, offer free and valuable advice or guidance and then offer a paid option for your subscriber. One of the best formulas for promotional emails is the 60/40 ratio, where 60% is helpful and valuable information that is free and the other 40% goes into your paid options, the features and other specifications to help them make a decision.
Offering an Opt-out for Leveraged Sale emails
On each leveraged sales email, you have to offer an opt-out link at the bottom or at the top of the email. This ensures that your subscribers can leave the list if they chose to do so. Earning subscribers is important, this shows that they are interested in hearing from you. So, respect them by offering them a tool to opt-out or subscribe to another list. Losing subscribers doesn’t feel good, but you can always earn more.
Are you compliant with EU’s GDPR laws that went in affect as of May 25 2018, after a two-year transitional phase. GDPR stands for general data protection rights of the individual and it affects all businesses from all over the world. This was designed to protect EU citizens from unauthorized use of personal data, such as in sharing and selling to other businesses. Many cases of theft have happened and more than once many of us have gotten emails that we have never signed up for.
Failing to make Your Leveraged Sales GDPR compliant
If you fail to make your leveraged sales and other instruments GDPR compliant either by willful disregard or by accidental neglect. There will be consequences involved for the business. The first time is a warning, then followed by a reprimand and if it continues small fines to large fines can be imposed. However, you should do your own research and talk to a lawyer about the possible penalties involved if you do not comply with the regulations. You don’t want to lose time from marketing because you forgot to make a way to protect the data of your prospects.
WordPress Websites that uses Woocommerce for Leveraged Sales
If you use WordPress and any software for digital or physical products for your leveraged sales program, you will have to be compliant in all areas. Just because your data handler, this doesn’t give you an opportunity to be excused. As a data handler, it is your responsibility to use data processors that are legitimate. So be careful of third party vendors that are not trusted by BBB or whatever the equivalent authority in your area. You do have to warn all visitors of any tracking tools, and cookies that you set in their browsers. You do have to provide a way for them to opt out of them.
This includes any leveraged sales in Woocommerce stores that ask for emails and subscribe to newsletters. You must warn and provide an opt out of such trickery. The European Union will find you and punish you accordingly if you fail to protect, offer an opt out and warn visitors. There are plenty of resources available to help you get compliant with these international regulations and in most cases, you can implement your new policies and tools for free. Don’t risk losing your business by ignoring these regulations.
We’ve come quite far on our discussion on leveraged sales and by no means is it a finished topic. The next subject evolves around the importance of data analytics for leveraged sales and general business practices. For many new teammates, this is a cornerstone subject matter that will help them from falling flat on their face completely. If you’re a harden veteran but need an update for your business this should keep you moving forward or get you out of the mud.
Leveraged Sales are based on performance and NOT luck
Leveraged sales are measured and not just by the sales. They must be measured by views, click through, visits, bounce rates and time on page. The content that defines the product is also examined, especially the call for action, the design and graphics play an immense role. So, this is why it’s not based on luck and anyone that is not measuring their general business and products may not see the success they desire. Each of these can be set up in an analytics program and trimmed for a report that can be examined anytime.
Leveraged sales performance must ride with the promotional element. The more that you promote your business, the more chances that your ideal prospect will visit your product page. The more views and hits on your product page will increase the chance for a direct sale. In order to achieve the results, the promotional aspect must be balanced. Like a Samurai, it must be strong and wise at the same time. It may also be delicate like a rose but strong enough to pull attention from the other distractions online. So, your performance level can increase if it is well maintained and acted upon by the audience.
Build an incredible story and the world will come
Every leveraged sales product has a story that precedes it. It is your business story that sets the stage for your audience. If the story is to be successful, one must contemplate the need for the story. The owner must forge it over from the furnace of their experiences and shape it into one that is deliverable and copy proof. It takes talent to be original, there are too many copy cats on the market today. Put in the effort to write the story and use analytics to achieve your goals. Don’t copy someone, be unique and blaze your own path to glory.
Leveraged sales are becoming a major integral part of various businesses. You can see it in android games to services businesses online. Even major traditionalists have made an adventure out of using this method to build up their revenues. One example is Dell and its extended warranty program. Consider this, when you buy an electronic device there are accessories that are offered along with it. This is how some brick and mortar outlets are using leveraged sales to some of its potential. You don’t have to feel alone in this venture if you’re unsure if leveraging sales or channels is your right fit.
Growth & Failure of Leveraged Sales over 5 years
One can have failure from leveraged sales, it’s only natural to see the first program stumble over time. However, the good news is that it can also be successful as well. It depends on the offer, your promotional aspects, creation and placement of such offers. Some products are natural born sellers, such as homes, food, shoes and so it makes them easier to stay as a direct sale component. However, in restaurants, there is a dessert and side menu to help complement the meal.
In order to find that hidden gem of success, one cannot have a closed mind, don’t be a mule when it comes to adjusting your products in any way. Failure can result from such action or if the product, either digital or physical has no relevancy to the needs of the audience. It is vital that audience comprehension is the main course on the menu. Without knowing your audience, you won’t be able to serve them in the right context and this will hurt you throughout your career as a professional marketer.
When leveraged sales are done right, you will have data to measure and track throughout the life cycle of the products. You want this data, because it will tell you many things about how well your content and products are doing to convert sales. Losing sales means losing revenue; in English, it could mean an end to your lifestyle. This is not fun, but with the data in hand, you can turn things around and fix the holes in the ship and re-target your audience with better content and a stronger pipeline. This means that your income could increase, but it’s not guaranteed. You do have to set up your analytics program, so that you can take a benchmark shot and start promoting your business.