All posts by The MLM Whisperer

About The MLM Whisperer

David L. Feinstein, noted business coach and home business entrepreneur, is the author of various and many articles that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit www.davidlfeinstein.com

Increasing Leveraged Sales through Email Marketing

Leveraged sales are a vital life flow in your mlm business. However, they can fade away if one only relies on their website to sell. It’s time to invoke the power of email and offer your products or personal services through direct contact. Some feel like this is impersonal, but in reality, it’s more effective and more cost efficient to market directly to those on an email list than through paid advertising. Especially if you get the blend of content right with your promotional offers. This can be tricky but a quick walk through can help you decide for yourself on which path is the best to take.

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Leveraged Sales and Your Email Marketing Platform

 

Your email marketing provider has the tools you need to create effective leveraged sales emails that can bring in nice dividends from your time and effort. A cautionary warning, you must provide an opt-out for current subscribers if they don’t want these types of emails. You can offer a separate email list they can subscribe to if they only want informational resources. In this way you can keep your churn rate from climbing and keep your emails rolling out with the right content.  This is why you must be transparent on your sign-up forms for each of your lists.

 

As you consider your next move with your leveraged sales emails, you may want to blend in some graphics, links, your offers and your unsubscribe link. The emails do not have to be super long or intensive. They should get to the point quickly, offer free and valuable advice or guidance and then offer a paid option for your subscriber. One of the best formulas for promotional emails is the 60/40 ratio, where 60% is helpful and valuable information that is free and the other 40% goes into your paid options, the features and other specifications to help them make a decision.

Offering an Opt-out for Leveraged Sale emails

 

On each leveraged sales  email, you have to offer an opt-out link at the bottom or at the top of the email. This ensures that your subscribers can leave the list if they chose to do so. Earning subscribers is important, this shows that they are interested in hearing from you. So, respect them by offering them a tool to opt-out or subscribe to another list. Losing subscribers doesn’t feel good, but you can always earn more.

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Is Your Leveraged Sales GDPR Compliant?

Are you compliant with EU’s GDPR laws that went in affect as of May 25 2018, after a two-year transitional phase. GDPR stands for general data protection rights of the individual and it affects all businesses from all over the world. This was designed to protect EU citizens from unauthorized use of personal data, such as in sharing and selling to other businesses. Many cases of theft have happened and more than once many of us have gotten emails that we have never signed up for.

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Failing to make Your Leveraged Sales GDPR compliant

If you fail to make your leveraged sales and other instruments GDPR compliant either by willful disregard or by accidental neglect. There will be consequences involved for the business. The first time is a warning, then followed by a reprimand and if it continues small fines to large fines can be imposed. However, you should do your own research and talk to a lawyer about the possible penalties involved if you do not comply with the regulations. You don’t want to lose time from marketing because you forgot to make a way to protect the data of your prospects.

 

WordPress Websites that uses Woocommerce for Leveraged Sales

If you use WordPress and any software for digital or physical products for your leveraged sales  program, you will have to be compliant in all areas. Just because your data handler, this doesn’t give you an opportunity to be excused. As a data handler, it is your responsibility to use data processors that are legitimate. So be careful of third party vendors that are not trusted by BBB or whatever the equivalent authority in your area. You do have to warn all visitors of any tracking tools, and cookies that you set in their browsers. You do have to provide a way for them to opt out of them.

 

This includes any leveraged sales in Woocommerce stores that ask for emails and subscribe to newsletters. You must warn and provide an opt out of such trickery. The European Union will find you and punish you accordingly if you fail to protect, offer an opt out and warn visitors. There are plenty of resources available to help you get compliant with these international regulations and in most cases, you can implement your new policies and tools for free. Don’t risk losing your business by ignoring these regulations.

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How to Lower Stress in Network Marketing

Stress happens and some people become a wreck when they are overly stressed. There are plenty of ways for stress to creep into network marketing. However, you can combat it and have a lower dose of it. Some techniques may work, while others may not. Consider this as a guide for you to find the best practices for lowering the amount of stress and chaos in your business. One core element is what you do with the stress. If handled badly it can interrupt one’s dream and goals. It can also affect the whole body on every level. This is why it’s so important to develop anti stress behaviors or modifiers early on in the business.

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Developing anti stress methods now

 

Developing anti stress methods will help you stay productive and focused on the end game. You can use a variety of healthy tools to help combat stress. If you’re early in your network marketing  business, it is wise to examine your methods to reduce stress. Coping mechanisms don’t work, they only allow stress to build up for a longer period. They don’t attack the root and eliminate the stressful pressure.  The methods you develop should look at what is causing the stress and the way to calm your mind and body down.

 

Step back from your network marketing business for a couple of minutes. Examine your stress level and figure out where the stress is coming from. What part of your life or business are you overly concerned about it. What is not performing well enough for you? However, you do it, you need to take note and deal directly with the cause. Don’t blow it off. Write it down, if you need and now you can deal with the root. Once you have the root cause, you can figure out to cut it down into manageable bites. If you’re worried about numbers, try looking at the promotional aspects or content. Are you producing enough, how often are you sharing or interacting with others? Step back and see if you can bring up or change your efforts.

Dealing with the stress itself

Once you have a plan for your network marketing elements, you can then deal physically with the stress, by walking or relaxing and letting your mind unwind. Don’t think about the issue or the solution. Think about something different and focus on relaxing. If you mediate or perform yoga, then focus on these elements. If you pray, then focus on that instead of the stress. In most cases this should be the first step after finding out the stress, so later on you can deal with making changes to your routine or style.

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Why Monitor Your Mlm Marketing Reputation?

As you build your business your reputation will come under fire at some point. Your mlm marketing plan must include reputation monitoring. By including this key element, you can deal with the trolls and prospects that have decided to say something negative about you. Ignoring these complaints will damage your business and drop your trust. You need absolute trust to make business happen, being transparent isn’t enough. Your reputation is at stake. A business that operates with a high and clean reputation will see success.

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The High Stakes of a Bad Reputation

When you have a bad mlm marketing reputation, you will lose business. That is the reward for dealing shady with prospects. Others like to use slander campaigns and this is an unethical practice and it can hurt if ignored. Your ability to react in a positive fashion is important to calm the waves as it ripples. You can’t do this with negative retaliation content. This will look like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk the misinformation by providing valuable content that answers the slander or complaints.

 

Hopefully in the best cases, all issues will be sent to you directly by email or phone. This is easier to deal with, but there are many people that love to ring the “foul” bell for no reason at all. You will have to deal with these people, gentle but firm. The content that you produce to help build your reputation is just as important as mlm marketing material. Be transparent like water and answer all questions with as much detail as possible. One sentence answers don’t work, stuffed answers will show your lack of knowledge. Be careful as you tread through the land mine. It is easy to add credit to the accuser’s content. There are professional reputation managers that can help you in this field, but it won’t be cheap.

 

Managing your Reputation

 

You can set up search engine alerts under your mlm marketing business name and wait for stuff to roll in. This is the easiest way to watch for content that is directed towards your business. You can then review the material and make appropriate responses toward the material. You should also respond to positive content as well. You don’t have to write a book in return but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal towards the statement of the individual.

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How Does Relationship building techniques build your Mlm Marketing business?

Relationships are key in life, without them; life would be so boring. Mlm marketing is based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

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Create content that doesn’t sell but builds your reputation

Never push content that sells, this is a horrible practice for mlm marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

 

To build relationships in mlm marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

 

Specialize by focusing on your prospects growth

Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

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